a fun social media animation for the good folks at Good Distillations Co. to put your mind at ease and promote their debut earth-friendly, portable spirit – Weekender Wheat. it's a mellow, approachable animation for a mellow, approachable whisky. we're talking lightweight, low-carbon footprint, shatter-proof bottles perfect for enjoying a spirit anywhere the road takes ya, especially the great outdoors. it’s meant to be shared with friends at home and on your next adventure - whether you’re fresh off the river, out on a long trek, sitting around a fire, or just a little lost under the stars. no flask necessary.
enjoy.
original illustration by Scott Downy of Damn Type Co. inspired by the colors of the PNW at sunrise and sunset, the wonkiness of trail signage lettering, and the funky color gradient waves of the 60s-70s all served up with a contemporary twist.