working with Spencer Pritchard - head of Berkley's Black Studies Department, i created a unified brand identity for Berkeley's Black Studies Department. ideally, through this new look and feel, the program would be positioned to enhance visibility, bolster cohesion and credibility, and attract prospective students - further amplifying the department's social and political impact. all good things.
as a teaser of a new stationary system, i created two possibilities for letterheads and other branded materials with an alternative display-style logo
